Use case: 1) You want to add a merge tag in any text field (subject, preheader, alt text, button, menu item, URL name etc. – anywhere outside the main content of the email) 2) There is no dropdown to paste a merge tag there 3) Even if you think: OK, I will go to a text field, add my saved merge tag and copy it from their it will not work because they are added as "chips". Even if you go to code it does not work (our merge tags contain <> brackets and they are replaced to < and > in the code mode). 4) So in the end you have to go somewhere outside Stripo to find your variable and copy-paste it to the needed field Solution: – Add an "Insert" menu to every field where you can enter some text (the same you have for the text blocks) – It should have only two elements: Merge tags that I mentioned and Emojis (they can also be used in all the places I mentioned) – When you select some merge tag (or emoji) it pastes them to the place where your cursor is I already created this topic for subject and preheader fields earlier but now I noticed that it is relevant everywhere. https://stripo.canny.io/feature-requests/p/simplify-merge-tags-usage-in-subject-line-preheader .